Logo development for an intimate live concert series.
Primary Logo
Secondary Logo
The logo's retro illustrative design reflects the community, joy and simplicity that live music creates.
I explored a variety of ideas when designing BackPack's logo.
BackPack Sessions
BackPack sessions are a series of intimate back yard style mini-concerts. The client wanted a logo that would target millennials, and be reflective of a classic Canadian outdoors-y atmosphere. I opted for an illustrative retro style logo with a strong accompanying wordmark to convey the personality of a small hometown event, while also ensuring the brand be versatile to reflect the diverse music genres that BackPack might host.
TOOLS USED: Photoshop, Illustrator, Procreate, Adobe Draw
STOCK PHOTOS from Unsplash (Bailey Zindel, Caleb George, Karina Vorozheeva, Andrew Karn)