Brand refresh for a peppy handcrafted clothing shop.
Original Logo vs. Updated Logo
Additional Design Elements
The colours create unity among their products, while emphasizing the brand's bubbly personality.
I used several of Steph's product photos as inspiration for this colour palette. Their creations are always bright, witty, and full of life—so, I thought a bold palette would be fitting!
Steph's Originals regularly uses playful movie quotes on their merchandise, making the classic Step Brothers line perfect for their brand packaging!
Steph's Originals
Steph's Originals is an instagram-based small business that sells handmade, customizable clothing and accessories. Rebranding this company is a personal project that I undertook after admiring their fun and creative products, and subsequently seeing the potential for a more unified, fitting brand. I wanted to make the brand personality reflective and complimentary to the witty, empowering and bold quotes on the merchandise. I accomplished this by using bold colours, chunky type and playful graphic layouts. Because of their presence and success on Instagram, I also opted to refresh their instagram page with a new profile picture, story covers and in-feed quote templates.
TOOLS USED: Photoshop, Illustrator
MERCHANDISE PHOTOS from @stephsoriginals on instagram, and www.stephsoriginals.com