Print design, web development and photography for the 'Discover Your Yonge' campaign.
Discover Your Yonge was an initiative created by vivaNext to help members of York Region learn more about the transit construction happening in their neighbourhood. I handled the design and production of all collateral surrounding the event—this includes food vouchers, posters, photography, and an online landing page and registration form. The vivaNext brand is quite bright so I really wanted to utilize their fun colours when designing for the campaign. Most importantly, the campaign targeted an older audience so I wanted to keep the design simple and readable.
TOOLS USED: InDesign, Lightroom, Canon 80D, HTML, CSS, PHP
With all tour sessions fully booked, over 100 York Region residents were able to walk their neighbourhood's construction zones and learn more about the process of building an efficient transit system.
